Your contract specifies ten hours of consulting to develop a marketing strategy, but nowhere does it mention the three hours you spent calming an anxious client who called panicking about competitor moves at nine in the evening, the emotional energy required to deliver difficult feedback about their unrealistic expectations without damaging their fragile confidence, the … Read more
Your most enthusiastic prospect suddenly stops responding mid-negotiation after three weeks of detailed discussions about a fifty-thousand dirham project that seemed certain to close. Your existing client who previously replied within hours now leaves your emails unanswered for two weeks despite an urgent deliverable awaiting their feedback. Your supposedly satisfied customer goes completely silent after … Read more
You wake at three in the morning with anxiety churning through your stomach because one client sent another aggressive email at midnight demanding revisions to work they already approved twice, threatening to withhold payment unless you redo everything by tomorrow morning despite your contract clearly stating revision limits. This same client generates fifteen percent of … Read more
Your client insists they need a comprehensive digital transformation strategy costing three hundred thousand dirhams over six months when the actual problem causing their revenue decline is that their sales team uses seventeen different spreadsheets to track customer interactions and nobody can find anything. You spend weeks developing elaborate technology roadmaps and change management frameworks … Read more